(2017年5月2日,成都)丹麦首相拉尔斯·勒克·拉斯穆森携同访华代表团20人一行来到了 “蓉城”成都,莅临了ECCO成都远洋太古里店,这也正是ECCO在2016年揭幕的中国第1000家店铺。在ECCO进入中国20年之际,丹麦首相的莅临也一同见证这一具有特殊意义的时刻。许多主流媒体已发布此次活动报道。
The delegation explored ECCO’s story and heritage on the history wall displayed in the store which showed every key moment of ECCO’s history, from 1963 till now. The design philosophy is rooted in the founder’s approach to being a shoemaker – the shoe must follow the foot. During this visit, the Danish Prime Minister and the delegation have taken away an in-depth understanding of the ECCO brand history and they have personally experienced and felt the high quality of ECCO leather and products.
此次,丹麦首相携同代表团一行人不远千里来到中国参观ECCO第1000家店铺,这对ECCO来说意义深远。店铺里特别陈列的是对ECCO至今五十多年历史中每一个重要瞬间的回顾,从1963年丹麦鞋匠卡尔·突斯比创立ECCO品牌并提出“鞋必须遵循双足”的制鞋理念,到ECCO正式入驻中国市场,到今年进入中国20周年,每一个时刻的回顾,都在叙述着ECCO的故事。此行,丹麦首相和代表团深入了解了ECCO品牌悠久的历史,亲自体验感受了ECCO引以为傲的优质皮革和高品质鞋履及皮具。
As the Danish brand continues to develop in China, the Danish Prime Minister has given ECCO high praise and strong affirmations. He met with ECCO representatives, and also talked with ECCO Loyal Staff. The Prime Minister remarked "this is a great opportunity to make wishes to the incredible achievement of ECCO's 20th year in the China market." 2017 marks ECCO’s 20th anniversary in the China market and the Danish Prime Minister was here to witness this special year for ECCO.
作为在中国发展蓬勃的丹麦品牌,丹麦首相给予了很高的评价与肯定。更值得一提的是,此次丹麦首相亲切接见了ECCO代表与成都市场代表,还有ECCO一线员工。同时,他高兴地表示:“这是一个很好的机会来共同庆祝ECCO在中国20周年这个重要的时刻。”
Since the opening of the first concept shop in Beijing in 1997, ECCO has built its success on great design, leather quality, and innovative technology. Today, ECCO products are sold in 236 cities in more than 1000 ECCO shops and shop-in-shops nationwide. ECCO always insisted on providing high-quality products and spreading the attitude of “enjoy walking” to Chinese consumers with innovation and diligence.
自1997年在北京开设第一家ECCO专卖店后,ECCO不断获得众多中国消费者的青睐,并迅速扩张了中国市场的规模,现已在236座城市中成立了1000多家门店,于2016年成功步入“千店时代”。2017年,作为ECCO进驻中国的第20年,将在今年秋冬举办20周年庆典,庆祝鸡年在ECCO历史里程碑上又新添浓墨重彩的一笔。ECCO将为大家带来更加多样的风尚体验,将纯正的北欧风尚传递给大家。